Which strategic product pivot by Netflix in 2013 fundamentally changed the television industry's approach to content creation?

The film and television industry has undergone massive transformation with the rise of streaming services. These platforms have revolutionized how content is distributed, monetized, and consumed. Their product strategies have become case studies in subscription model innovation, content curation, and user experience design. This trivia question tests your knowledge of a pivotal product decision that changed the industry landscape.

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Releasing all episodes of 'House of Cards' at once, pioneering the binge-watching model
Introducing variable pricing tiers based on video quality and number of simultaneous streams
Creating the Netflix Prize competition to improve their recommendation algorithm
Implementing the 'Skip Intro' button feature across their platform