Which film is credited with creating the first major product placement bidding war when a candy brand refused the initial placement, leading to a competitor's iconic scene that boosted sales by over 65%?

Product placement in films and TV shows has evolved from subtle background props to major plot elements worth millions in marketing deals. These strategic brand integrations have changed how studios finance productions and how consumers interact with products. Test your knowledge about this fascinating intersection of entertainment and marketing that shapes both what we watch and what we buy.

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Back to the Future (1985) with Nike shoes
Wayne's World (1992) with Pizza Hut
Cast Away (2000) with FedEx