Which brand was the first to host a full virtual fashion show inside Fortnite, allowing players to purchase digital versions of real clothing items?

The gaming industry has pioneered innovative marketing strategies within virtual spaces. From in-game billboards to full brand activations in metaverse environments, product placement and advertising in gaming has evolved dramatically. This trivia question focuses on a groundbreaking retail marketing campaign that changed how brands approach the gaming audience. Test your knowledge about this significant milestone in gaming advertising history!

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Balenciaga
Nike
Gucci
Adidas