Which customer loyalty innovation helped Guitar Center increase repeat customer visits by 35% in 2022?

The music retail landscape has dramatically transformed in the digital age. From vinyl shops to streaming platforms, how stores engage customers has evolved with technology. This poll tests your knowledge of a groundbreaking customer loyalty program that revolutionized how a major music retailer connects with its audience. Can you identify which innovative approach helped them achieve record-breaking customer retention?

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The 'Play It Forward' program allowing customers to earn points by attending in-store workshops that could be redeemed for lessons or equipment
Their 'Rockstar Rewards' credit card offering double points on all purchases and exclusive early access to limited edition instruments
The 'Backstage Pass' subscription service providing monthly equipment maintenance and priority customer service for a flat fee
Their 'String Theory' app that tracked string wear on guitars and offered discounts on replacements before strings broke