What groundbreaking brand strategy did Rihanna's Fenty Beauty implement at launch that created 'The Fenty Effect' and changed the beauty industry?

Rihanna's Fenty Beauty revolutionized the beauty industry and created what marketers now call 'The Fenty Effect.' This phenomenon demonstrated how celebrity-founded brands could disrupt established markets by addressing underserved consumer needs. Test your knowledge about this influential celebrity brand strategy that changed the beauty landscape and inspired numerous other celebrity entrepreneurs.

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Offering 40 foundation shades to serve all skin tones, particularly darker shades often neglected by established brands
Being the first celebrity-owned brand to launch exclusively online with no retail presence
Implementing a subscription-only business model that guaranteed monthly product deliveries
Creating limited edition products that were only available for 24 hours before being permanently discontinued