Which major bookstore chain pioneered the concept of a tiered loyalty program with exclusive 'Press Pass' benefits for its highest-spending members?

In today's competitive publishing world, major bookstore chains and publishers have developed sophisticated loyalty programs to retain their dedicated readers. These programs offer various benefits from discounted purchases to exclusive author events. Test your knowledge of how the literary industry rewards its most devoted customers through these innovative loyalty schemes that have transformed the book-buying experience in the digital age.

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• Barnes & Noble with the 'B&N Membership'
• Waterstones with the 'Plus Card' program
• Books-A-Million with the 'Millionaire's Club'
• Powell's Books with the 'Reader's Guild'

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