Which of these food products was launched in the 1990s as a revolutionary innovation but became one of the biggest marketing failures due to consumer rejection of its unusual coloring?

The food industry has seen its share of innovative product launches, but not all have succeeded. Some product introductions have become legendary marketing failures, teaching valuable lessons about consumer behavior and market research. Test your knowledge of notable food industry missteps that changed how companies approach product development and marketing strategy.

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Crystal Pepsi (clear cola)
EZ Squirt Ketchup (green and purple varieties)
Orbitz Soft Drink (with floating gelatin balls)
Wow! Chips (with Olestra fat substitute)