Which performing arts organization launched the first dedicated 'Experience Design Lab' that revolutionized how theatrical merchandise is marketed and sold worldwide?

Test your knowledge about revolutionary retail innovations in the performing arts industry! Many performing arts organizations have transformed their approach to merchandising and audience engagement through innovative retail strategies. From digital playbills to immersive shopping experiences, the industry has evolved dramatically in how it sells merchandise and memorabilia. Can you identify which groundbreaking retail innovation lab has redefined the performing arts retail experience?

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Lincoln Center's Innovation Studio
The Royal Shakespeare Company's Retail Futures Lab
Broadway League's Merchandise Innovation Center
Sydney Opera House's Digital Retail Workshop