Which luxury tea brand revolutionized its packaging design by incorporating traditional Japanese 'Washi' paper handmade by designated National Living Treasures artisans?

Packaging design often incorporates cultural symbols and traditional art forms to connect products with heritage and identity. Many brands use packaging as a canvas to celebrate cultural traditions and histories, creating deeper emotional connections with consumers. How well do you know the innovative ways brands have integrated cultural heritage into their packaging designs? Test your knowledge about this fascinating intersection of tradition and modern marketing!

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Fortnum & Mason
TWG Tea
Ippodo Tea Co.
Mariage Frères