Which innovative digital marketing strategy did Nike use in 2022 that resulted in a 40% increase in direct digital engagement with Gen Z consumers?

The sporting goods industry has undergone massive digital transformation in recent years. Major brands have invested heavily in direct-to-consumer channels, personalization technologies, and innovative digital marketing strategies to connect with sports enthusiasts. This poll tests your knowledge about how leading sports brands are leveraging digital marketing to enhance customer engagement and drive sales in today's competitive landscape.

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Their 'Nike By You' customization platform integrated with augmented reality try-on experiences
The launch of 'Nike Virtual Studios' with blockchain-authenticated digital collectibles tied to physical products
A TikTok-exclusive product line with limited-edition releases announced only through the platform
Their 'Nike Training Club' subscription service with AI-powered personalized workout recommendations