Which groundbreaking advertising technique helped 'The Blair Witch Project' (1999) become one of the most profitable independent films ever by convincing audiences the footage was real?

The film and television industry spends billions on advertising annually, with strategies evolving dramatically in the digital age. From traditional billboards on Sunset Boulevard to complex social media campaigns and viral marketing stunts, studios employ increasingly creative techniques to capture audience attention. Test your knowledge about the innovative advertising methods that have helped turn productions into blockbuster successes and cultural phenomena.

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Viral marketing campaign presenting the film as a documentary about missing students with fake websites, missing person flyers, and 'found footage' mythology
Celebrity endorsement strategy featuring A-list actors claiming they were terrified by the film
Interactive alternate reality game requiring audiences to solve puzzles at physical locations to unlock film content
Limited release strategy with midnight-only screenings creating artificial scarcity and generating word-of-mouth