Which government agency launched the first federal 'customer experience lab' modeled after retail innovation centers to improve citizen services through human-centered design?

In recent years, governments worldwide have established innovation labs to improve public services through technology and design thinking. These labs often collaborate with retail experts to develop citizen-centric approaches to service delivery. Test your knowledge about these pioneering government innovation initiatives that have borrowed strategies from the retail sector to enhance citizen experience and engagement.

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The Office of Personnel Management (OPM)
The General Services Administration (GSA)
The Department of Veterans Affairs (VA)
The United States Digital Service (USDS)