Which brand holds the Guinness World Record for the largest online shopping festival, generating $38.4 billion in sales in just 24 hours (as of 2019)?

The world of marketing and retail has seen some impressive Guinness World Records over the years. These extraordinary achievements showcase the creativity, ambition, and sometimes outlandish approaches brands take to stand out in the marketplace. Test your knowledge about these record-breaking marketing milestones that have made history in the business world.

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