What geographic feature directly inspired the name of 'The North Face' brand when it was founded in 1966?

The outdoor apparel industry is filled with brands inspired by geographic features. Some of these companies have fascinating origin stories that connect directly to their brand positioning and identity. Test your knowledge about one of the most iconic outdoor brands that leveraged geography not just in their products, but in their very name and brand identity.

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The north face of Mount Everest, considered one of the most challenging climbing routes
The north face of Half Dome in Yosemite National Park, California
The North Pole expedition routes pioneered by early 20th century explorers
The north-facing slopes of the Rocky Mountains, known for the best skiing conditions