Which luxury brand made history in 2021 by becoming the first-ever official sponsor of the Metropolitan Opera's Opening Night Gala, breaking a 138-year tradition of no corporate sponsorship?

In the performing arts, major product endorsements and brand partnerships have become increasingly important for funding productions and expanding audience reach. From Broadway to ballet, these collaborations shape the economics of performance. Test your knowledge about some of the most significant brand partnerships that have helped bring major productions to life in recent years.

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Rolex
Tiffany & Co.
Yves Saint Laurent
Cartier