Which streaming platform pioneered a groundbreaking 'interactive product placement' technology in 2022 that allows viewers to purchase featured products directly through their remote?

Product placement has been a marketing strategy in film and television for decades, but the streaming era has transformed how brands integrate with content. This trivia explores how product placement strategies have evolved in the digital age, where analytics can measure viewer engagement with branded content in unprecedented ways. Test your knowledge about this intersection of entertainment and marketing!

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• Amazon Prime Video, with its X-Ray shopping feature connecting to Amazon's marketplace
• Netflix, with its 'Shop the Show' feature integrated with partner retailers
• Apple TV+, with its 'Apple Connect' system linking to the Apple Store
• Disney+, with its 'Disney Marketplace' allowing purchases of licensed merchandise

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