Which athlete's signature shoe deal, initially worth only $500,000 annually in 1984, has grown into a brand generating over $5 billion in annual revenue and revolutionized sports marketing?

The relationship between athletes and product endorsements has transformed both sports and marketing. Some endorsement deals have transcended mere advertising to become cultural phenomena, creating billion-dollar brands and forever changing how companies leverage athletic star power. This trivia question explores one of the most financially significant and culturally impactful athlete endorsements in sports history.

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Michael Jordan (Nike Air Jordan)
LeBron James (Nike LeBron)
Shaquille O'Neal (Reebok Shaq Attaq)
Tiger Woods (Nike TW)