Which outdoor apparel company developed a revolutionary water-repellent fabric treatment inspired by duck feathers that eliminates the need for harmful PFCs (perfluorinated chemicals)?

Nature has been perfecting designs for billions of years, and smart companies are taking notice. Biomimicry—the practice of looking to nature for inspiration to solve human challenges—has revolutionized product development across industries. From sustainable packaging solutions to efficient transportation designs, the natural world offers a treasure trove of innovation templates. Test your knowledge about how major brands have leveraged nature's genius in their product innovations!

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Patagonia with their 'H2No' technology
Columbia Sportswear with their 'OutDry Extreme Eco' technology
The North Face with their 'FutureLight' membrane
Fjällräven with their 'Eco-Shell' fabric