Which global beverage brand created an advertising campaign centered around Chinese New Year traditions that featured animated characters inspired by the traditional paper-cutting art form?

Throughout advertising history, many brands have incorporated cultural symbols and traditions into their marketing strategies to create emotional connections with consumers. This has been particularly effective when brands authentically honor cultural heritage rather than appropriate it. This trivia question explores how a major brand leveraged a significant cultural tradition in one of their most successful advertising campaigns of the 2000s.

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