Which celebrity pioneered the 'pop-up shop' retail concept in 2004, creating a temporary retail space that has since become a standard marketing strategy across the industry?

Celebrity endorsements and brand partnerships have revolutionized retail marketing strategies, but some stars have gone beyond just being faces of brands to create innovative retail experiences. This trivia tests your knowledge about a famous retail innovation that changed how celebrities engage with the retail space and influenced modern retail-celebrity partnerships.

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Pharrell Williams with his Billionaire Boys Club store in New York
Kanye West with his The Life of Pablo merchandise stores
Comme des Garçons designer Rei Kawakubo with her 'guerrilla' store concept
Victoria Beckham with her temporary fashion boutiques in London