Which innovative product marketing strategy revolutionized Bible sales in the late 20th century, making scripture more accessible to younger readers?

Religious texts are not only spiritual guides but also products that publishers market, distribute, and sell. The religious publishing industry faces unique challenges in balancing commercial interests with spiritual integrity. This trivia question explores an interesting aspect of religious product marketing that has significantly impacted how sacred texts reach their audiences in the modern marketplace.

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The creation of 'study Bibles' with extensive commentary and supplementary materials targeted to specific demographic groups
The introduction of subscription-based Bible apps with personalized daily devotional content
The development of illuminated manuscript replicas with modern artistic interpretations
The launch of celebrity-endorsed limited edition Bibles with personalized covers