Which famous retail tagline resulted in a 4.5% global sales increase in its first year and was developed after extensive research showed consumers wanted permission to indulge?

Retail taglines and slogans are carefully crafted to create emotional connections with consumers and drive brand recognition. Behind these simple phrases often lie sophisticated marketing strategies and psychological principles. This trivia question explores one of the most successful retail taglines of all time and its business impact. Test your knowledge of how language shapes consumer behavior and brand loyalty in the retail sector.

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• Kit Kat: "Have a break, have a Kit Kat"
• L'Oréal: "Because you're worth it"
• Nike: "Just do it"
• Apple: "Think different"

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