Which traditional cultural practice saw a 400% increase in global recognition after its 2018 UNESCO-partnered digital marketing campaign featuring celebrity artisans and interactive social media elements?

Traditional crafts and cultural practices are increasingly valuable in our digital world. As artisans and cultural organizations seek to preserve heritage while remaining economically viable, marketing campaigns become essential bridges between tradition and modern consumers. This poll tests your knowledge about one of the most successful cultural heritage marketing campaigns that transformed a traditional practice into a global phenomenon.

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