Which retail analytics metric, popularized in the 1990s, revolutionized how businesses value customers by calculating their total worth over their entire relationship with a company?

In today's competitive retail landscape, analytics drives decision-making at every level. One particular metric revolutionized how retailers understand customer behavior and allocate resources. This poll tests your knowledge of a fundamental retail analytics concept that transformed the industry's approach to customer valuation and strategic planning. Do you know which groundbreaking metric changed the retail analytics game?

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Customer Lifetime Value (CLV)
Net Promoter Score (NPS)
Average Order Value (AOV)
Customer Acquisition Cost (CAC)