Which major sports brand launched the first retail innovation lab that allows customers to test athletic shoes on simulated sports surfaces (track, court, field) before purchase?

Test your knowledge about cutting-edge retail innovation in the sports industry! Major sporting goods companies are constantly developing new technologies and concepts to enhance the shopping experience. This question focuses on a groundbreaking retail innovation lab that has changed how consumers interact with products before purchase. Do you know which brand pioneered this particular approach to immersive retail experiences?

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• Nike with its 'Nike Innovation House'
• Adidas with its 'Adidas Future Lab'
• Under Armour with its 'UA Performance Center'
• Puma with its 'Puma Innovation Zone'

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