Which retail chain launched the first major nationwide 'Lunar New Year' marketing campaign in the U.S., significantly expanding cultural celebration representation in mainstream retail?

Cultural traditions form the backbone of many retail brands that celebrate heritage. From marketing campaigns to product design, successful retailers understand the importance of honoring cultural traditions while creating contemporary shopping experiences. This trivia question explores how one major retail chain embraced a significant cultural tradition in a groundbreaking way, setting new standards for culturally-conscious retail marketing.

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Target (launched in 2011 with designer collections featuring traditional red and gold motifs)
Walmart (launched in 2014 with 'Year of the Horse' product lines across all departments)
Macy's (launched in 2013 with their 'Eastern Traditions' campaign featuring limited-edition merchandise)
Nordstrom (launched in 2015 with pop-up marketplaces and exclusive designer collaborations)