Which major retailer lost over $1 billion in its failed geographic expansion to Germany, largely due to misunderstanding local shopping preferences and cultural norms?

Test your knowledge about famous retail expansion strategies that dramatically failed due to geographic and cultural misunderstandings. While global retail expansion offers tremendous growth opportunities, not understanding local geography, culture, and consumer preferences has led to some spectacular market withdrawals. This poll examines one of retail history's most notable geographic missteps that business schools still teach as a cautionary tale.

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Walmart
Target
Home Depot
Best Buy