Which religious organization launched the comprehensive 'He Gets Us' brand storytelling campaign that garnered attention during the 2023 Super Bowl with its $20 million ad spend?

Faith and commerce have intersected throughout history, with religious organizations adopting modern brand strategies to spread their messages. From ancient religious symbols to contemporary spiritual enterprises, brand storytelling in religious contexts has evolved significantly. This trivia question explores how a major religious organization revolutionized its brand storytelling to connect with new generations while honoring tradition.

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The Church of Jesus Christ of Latter-day Saints (Mormon Church)
A coalition of Christian donors and organizations through the Servant Foundation
The Vatican's Catholic Media Initiative
The International Buddhist Federation