Which strategic business move helped transform Rihanna into a billionaire entrepreneur, making her the wealthiest female musician in the world?

Some celebrities have transformed from entertainers to business moguls through strategic brand partnerships and product lines. Behind many of these success stories are pivotal decisions that catapulted their brand value to unprecedented heights. Test your knowledge about one of the most lucrative celebrity brand strategy decisions in recent history!

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Launching Fenty Beauty with a revolutionary 40-shade foundation range focused on inclusivity
Creating a subscription-based streaming platform for independent artists
Establishing an exclusive high-end fashion line with Gucci
Acquiring majority stakes in Spotify during its early development phase