Which innovative retail analytics technology, first widely adopted by Broadway theaters around 2015, revolutionized how productions track audience demographics and purchasing patterns?

The performing arts industry has embraced digital transformation to reach new audiences and enhance the theater experience. From QR codes on playbills to sophisticated audience analytics, technology has revolutionized how performing arts venues market their productions and engage with patrons. This trivia question explores a significant innovation in theater marketing that changed how productions track and analyze customer behavior. Test your knowledge about the intersection of performing arts marketing and retail analytics!

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Dynamic pricing algorithms that adjust ticket costs based on real-time demand analysis
Virtual reality preview booths installed in theater lobbies to sample performances
Blockchain-based ticket verification systems to prevent counterfeiting
Augmented reality playbills that display 3D character biographies when scanned