Which pioneering retailer first introduced the self-service shopping model in 1916, allowing customers to select their own merchandise without clerk assistance?

The retail landscape we take for granted today evolved through revolutionary innovations throughout history. One of the most transformative changes in retail history was the introduction of self-service shopping, which fundamentally altered how consumers interact with products. This pivotal shift in retail methodology created the foundation for modern supermarkets and department stores, changing consumer behavior forever. Test your knowledge about this critical turning point in retail history!

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Sears, Roebuck and Co.