Which innovative packaging design approach was first introduced by Coca-Cola in 2013 to bridge language barriers across 110 markets?

In the world of language and linguistics, packaging design plays a crucial role in how products communicate with consumers across different cultures and languages. From multilingual labels to culturally-sensitive typography choices, linguistic considerations in packaging have evolved significantly over the decades. This trivia question explores a groundbreaking linguistic innovation in global packaging that changed how companies approach cross-cultural communication.

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The 'Share a Coke' campaign that printed 250+ common names in local languages on bottles
The 'Universal Language' system using only ISO-standardized pictograms instead of text
The 'Voice Print' QR codes that read product information aloud in 25 languages
The 'Script Shift' technology allowing labels to automatically translate based on market location