Which innovative retail IoT technology did Broadway theaters first implement in 2016 that dramatically reduced ticket lines and increased last-minute sales by 35%?

The performing arts industry has embraced technology in remarkable ways to enhance audience experiences and boost ticket sales. Broadway theaters and performing arts venues have implemented various innovative retail technologies that have transformed how patrons engage with performances. This trivia question explores a groundbreaking IoT innovation that revolutionized Broadway ticket purchasing and audience engagement. Test your knowledge of how retail technology intersects with the performing arts!

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TodayTix Beacon System - allowing smartphone users within 200 feet of theaters to receive instant discount offers and purchase tickets
TKTS Digital Queue - virtual line technology that eliminated physical waits at the famous TKTS booth in Times Square
SeatSense - pressure-sensitive seats that automatically offered unsold tickets to nearby smartphone users 30 minutes before curtain
StageConnect - NFC-enabled playbills that unlocked exclusive digital content and purchase options when scanned