Which famous literary marketing campaign featured the tagline "Don't talk about it" as part of its brand storytelling strategy, creating a cult-like following through deliberate mystery and secrecy?

The publishing industry has always relied on powerful brand storytelling to connect readers with books and authors. Publishers have developed distinctive marketing strategies to position their literary works in the competitive market. This trivia tests your knowledge of how major publishing houses have used innovative brand storytelling techniques to transform authors into household names and books into cultural phenomena.

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Fight Club (Chuck Palahniuk) - Penguin Random House's viral campaign that mirrored the book's first rule
The Da Vinci Code (Dan Brown) - Doubleday's cryptic puzzle marketing that challenged readers to solve codes before reading
Gone Girl (Gillian Flynn) - Crown Publishing's 'unreliable narrator' campaign with contradicting advertisements
The Girl with the Dragon Tattoo (Stieg Larsson) - Knopf's 'literary underground' campaign featuring hidden messages in subway stations