Which 1980s marketing campaign is credited with saving Apple from financial trouble by introducing the personal computer as a tool for individual creativity and freedom?

The history of retail is filled with innovative marketing campaigns that fundamentally changed how companies connect with consumers. Before the digital age, certain groundbreaking campaigns set the standards for what effective marketing could achieve. This poll tests your knowledge about one of the most influential marketing pivots in retail history that transformed a struggling company into a cultural icon.

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"1984" Super Bowl commercial directed by Ridley Scott, which portrayed IBM as Big Brother and Apple as the revolutionary alternative
"Think Different" campaign featuring portraits of famous innovators and thinkers like Einstein and Gandhi
"The Computer for the Rest of Us" campaign showing everyday people using the Macintosh
"Byte into an Apple" campaign featuring Steve Jobs personally demonstrating the Apple II's capabilities