Which innovative marketing strategy did Patagonia use in its 'Don't Buy This Jacket' campaign that challenged traditional consumerism while strengthening its environmental brand position?

The natural products industry has transformed how companies market to environmentally conscious consumers. From biodegradable packaging to sustainability certifications, brands are innovating to appeal to eco-minded shoppers. This poll tests your knowledge about a groundbreaking marketing strategy that changed how consumers view natural products. Can you identify the correct pioneering approach that revolutionized an entire market segment?

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They encouraged customers to repair their existing Patagonia products rather than buying new ones, promoting sustainability through reduced consumption
They donated 10% of profits to environmental causes but concealed this fact to avoid seeming like they were using charity for marketing purposes
They created limited-edition 'eco-collector' jackets that were designed to decompose after 5 years of use
They implemented a 'nature tax' surcharge on all products that customers could opt out of by completing an environmental quiz online