Which gaming company pioneered the first successful large-scale virtual reality retail store within a game environment, allowing players to purchase physical merchandise using their in-game avatar?

The gaming industry has been at the forefront of virtual reality technology, but now this immersive tech is transforming retail experiences within gaming platforms and beyond. Major gaming companies are creating virtual shopping environments where players can purchase both digital assets and physical products. Test your knowledge about this emerging intersection of gaming, VR, and retail!

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• Epic Games (through Fortnite)
• Electronic Arts (through The Sims)
• Roblox Corporation (through Roblox)
• Activision Blizzard (through World of Warcraft)

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