Which ancient civilization pioneered the first documented customer loyalty program using clay tokens that merchants gave to repeat customers for discounts on future purchases?

Before modern customer loyalty cards and digital points systems, ancient civilizations developed sophisticated ways to reward repeat customers and build commercial relationships. These early loyalty programs reveal fascinating insights about trade, commerce, and human psychology in antiquity. Test your knowledge about how ancient merchants kept customers coming back for more!

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Ancient Egyptians, who used scarab-shaped tokens in the marketplace of Thebes (circa 1500 BCE)
Mesopotamian Sumerians, who implemented clay tablet punch cards for frequent shoppers (circa 1800 BCE)
Ancient Romans, who created the 'fidelis emptor' bronze coin system for loyal patrons of shops (circa 100 CE)
Ancient Chinese merchants during the Han Dynasty, who issued bamboo tally sticks to regular customers (circa 200 BCE)