Which Broadway show first pioneered the use of interactive AR (Augmented Reality) playbills that allowed audience members to unlock exclusive content before, during, and after performances?

Test your knowledge about cutting-edge marketing strategies in the performing arts! In recent years, theaters and performance venues have embraced technology and innovative approaches to attract new audiences and enhance the customer experience. This poll explores a groundbreaking marketing campaign that transformed audience engagement in the Broadway scene. How familiar are you with the latest trends in performing arts promotion?

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