Which innovative digital marketing campaign generated over 1 billion impressions and helped an artist break streaming records by turning fans into active participants in the album release?

The music industry has dramatically transformed its marketing strategies in the digital age. From physical album releases with traditional promotional campaigns to sophisticated digital marketing techniques that leverage data analytics, social media influence, and direct-to-fan relationships. Test your knowledge about how successful music brands have adapted their digital marketing approaches to connect with audiences in the streaming era.

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Taylor Swift's 'Easter egg' campaign for 'Midnights' where she revealed song titles through TikTok videos and social media puzzles
Drake's Spotify 'Scorpion' campaign where his face appeared on unrelated playlists across the platform
Beyoncé's surprise visual album drop strategy for 'Lemonade' with no pre-release marketing
BTS's global 'Connect, BTS' art project that linked their music to installations in five cities worldwide