Which famous musician pioneered the 'surprise drop' retail strategy in 2013 that has since been widely adopted in the retail industry?

Many celebrities have ventured beyond their entertainment careers to make significant marks in the retail world. From innovative shopping experiences to revolutionary business models, these famous personalities have transformed how we think about retail. Test your knowledge about these celebrity retail pioneers and their contributions to shopping innovations!

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Beyoncé, whose unannounced self-titled album release created a new retail model for product launches
Kanye West, with his limited-release Yeezy sneaker drops that created artificial scarcity
Taylor Swift, with her merchandise pre-sale bundles that guaranteed album chart positions
Jay-Z, who first offered his album exclusively through Samsung devices before wider release