Which ancient civilization created the first documented customer loyalty program with clay tablets that customers could collect and exchange for discounts on future purchases?

In ancient civilizations, merchants developed sophisticated methods to retain customers long before modern marketing tactics. From special tokens to exclusive memberships, these early retail innovators understood the importance of customer loyalty. This trivia explores one of history's earliest documented customer retention programs that influenced commerce for centuries. Test your knowledge about how ancient retailers built lasting customer relationships!

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Mesopotamian (Babylonian) merchants in the 18th century BCE
Egyptian traders during the New Kingdom period (16th-11th century BCE)
Roman shopkeepers in the early Republic era (5th century BCE)
Chinese merchants during the Han Dynasty (206 BCE-220 CE)