Which candy experienced a 65% sales increase after its prominent feature in a 1982 sci-fi blockbuster where it was used to lure an alien creature?

Product placement in movies has become a sophisticated art form in pop culture, sometimes even defining characters or becoming cultural touchstones. From subtle background appearances to plot-central products, these branded integrations have changed how companies market to consumers. Test your knowledge of some of the most famous and impactful product placements that shifted both box office success and retail sales.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Skittles in 'Close Encounters of the Third Kind'
• M&Ms in 'Star Wars'
• Hershey's Kisses in 'The Day the Earth Stood Still'

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