Which 1980s product launch disaster cost Coca-Cola significant market share and forced them to reintroduce their original formula as 'Coca-Cola Classic' just 79 days later?

Throughout history, some product launches have become infamous case studies in what NOT to do. These marketing missteps and product failures have taught valuable lessons to generations of business professionals. Test your knowledge of these historic retail blunders that changed how companies approach product launches and consumer research.

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New Coke
Crystal Pepsi
Coca-Cola Cherry
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