Which product launch holds the Guinness World Record for the fastest-selling consumer electronics item, selling at a rate of 8 units per second during its first 24 hours on the market?

Product launches can make or break a retailer's reputation, but some have achieved extraordinary feats that earned them spots in the record books. The most successful product launches combine perfect timing, exceptional marketing, and products that genuinely excite consumers. Test your knowledge about the most spectacular retail product launch that holds a verified Guinness World Record!

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Apple iPhone 6/6 Plus (2014)
Sony PlayStation 4 (2013)
Microsoft Kinect for Xbox 360 (2010)
Nintendo Switch (2017)