Which transportation company first introduced a loyalty program that allowed customers to earn points based on dollars spent rather than distance traveled, revolutionizing the industry standard?

Customer loyalty programs have become a cornerstone of the transportation industry, from airlines to ride-sharing services. But the evolution of these programs has been marked by significant innovations that have transformed how passengers engage with transportation brands. Test your knowledge about a groundbreaking loyalty program feature that revolutionized the industry and set new standards for customer experience.

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Delta Air Lines with their SkyMiles program revamp in 2015
Uber with their Uber Rewards program in 2018
Southwest Airlines with their Rapid Rewards update in 2011
Amtrak with their Guest Rewards overhaul in 2016