Which gaming company partnered with the Imperial War Museums (UK) in 2019 to create an augmented reality experience that boosted young visitor engagement by 37%?

Military history museums face unique challenges in attracting modern audiences while maintaining historical integrity. In recent years, several institutions have turned to unexpected brand collaborations to revitalize their visitor experience and connect with younger demographics. These partnerships have generated controversy, praise, and significant changes in museum attendance patterns. Test your knowledge about a notable collaboration that changed the military museum landscape!

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