Which artist's surprise album release strategy in 2013 fundamentally changed music marketing by eliminating traditional promotion cycles?

The music industry has seen numerous innovative marketing campaigns that have redefined how artists connect with fans. Some campaigns have been so groundbreaking that they've changed the entire landscape of music promotion. Test your knowledge about one of the most influential digital marketing campaigns that revolutionized album releases and created a new blueprint for artist promotion in the streaming era.

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• Beyoncé with her self-titled visual album 'BEYONCÉ'
• Taylor Swift with '1989'
• Drake with 'If You're Reading This It's Too Late'
• Frank Ocean with 'Blonde'

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