Which founder famously started their natural products company by selling homemade soaps from the back of a yellow school bus during a cross-country journey in the 1970s?

The natural products industry has seen remarkable brand storytelling over the decades, with companies turning their environmental values into powerful market positions. Some founders have created iconic origin stories that have become inseparable from their products. Test your knowledge of these influential eco-entrepreneurs and the narratives that launched their successful brands.

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Tom Chappell of Tom's of Maine
Anita Roddick of The Body Shop
Burt Shavitz of Burt's Bees
Roxanne Quimby of Badger Balm