Which innovative marketing campaign pioneered the 'buy one, plant one' business model that led to widespread adoption of similar sustainability initiatives across the natural products industry?

In today's environmentally conscious marketplace, nature-focused brands employ various marketing strategies to connect with eco-minded consumers. This poll tests your knowledge of a groundbreaking advertising campaign that transformed how natural products are marketed. From celebrity partnerships to innovative messaging approaches, see if you can identify this landmark campaign that changed the industry's approach to sustainability messaging.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Patagonia's 'Don't Buy This Jacket' campaign
TOMS Shoes' 'One for One' movement
Tentree's 'Ten Trees for Every Item' initiative
The Body Shop's 'Enrich Not Exploit' pledge